Building your Author Brand (there is a difference)

Building your Author Brandby Stephannie Beman

There is a difference between book branding and author branding. Book branding means that everything you do online will encompass your books. They will remember the name of the books over who wrote them. If you step outside your book branding with a new series or genre of books, you better have a pen name for those books because people will be upset if they are too different from your book brand.

Now, if you build your brand around you, this means making a name for yourself in the reading world. Yes, you heard me right, reading world. Why not the publishing world? Because not all of us have to answer to publishers and their impossible dictates. Some of us only have to answer to our muses, ourselves, and sometimes our readers. Although the opinions of readers are rather subjective to tastes, so that doesn’t always work.

An author brand is more than logos, color schemes, taglines, or message points. Though those things do help create an ambiance, but what you need is:

Write a Great Book and grab your readers attention

This isn’t the NaNoWriMo novel that you slapped together in four weeks and never touched again. This is the book that you revised, edited, and proofread. This is the book that you sent out to beta readers for feedback. This is the best version of the book that you… 

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